Red alert: Cheryl Cole, Sarah Jessica Parker and Khloe Kardashian all love their red jeans....
The jean du jour is J Brand's Colour Pop 811. At £205 a pop, they're not cheap but it won't be long before they are sold out following their release this week.
Responsible for the ubiquitous £240 Houlihan cargo pants and most recently the £230 super-flared Love Story jeans, J Brand continue to attract customers thanks to their fashion-forward designs.
For a cheaper alternative, High Street chain Zara's versions are also flying off the shelves.
Colour coded: Fearne Cotton is mellow yellow, Kim Kardashian is electric blue while Katy Perry is pretty in pink
Coloured jeans are hard to pull off, and can end up looking more toddler than trendy if not properly accessorised.Fortunately, they work well with both heels and flats and can prove a versatile piece for Spring that will see you through to the end of Summer.
The question is, will they catch on with mere mortals?
