As mentioned in my weekly link round-up two weeks ago, Matthew Williamson will be the next featured designer for Impulse at Macy's, following in the footsteps of Kinder Aggugini. The Matthew Williamson capsule collection will illustrate a "bohemian mood full of color and print that is irresistible to the eye." Staying true to Matthew's signature style, the line fuses sophisticated separates and collectible '70s-inspired dresses priced on average from $50 to $120, with specialty pieces selling up to $300. Key items will include bold, graphic animal-inspired prints and embellished day and party dresses, bohemian blouses, printed scarves and flirty day-to-evening rompers, all with Matthew's iconic styling.
With a delicate balance of both modern and retro design, this collection and corresponding advertising campaign featuring model Dree Hemingway embodies Matthew's attitude toward fashion and life. I loved the Matthew Williamson collection for H&M but felt quality was lacking so I can't wait to see what he does for Macy's. The preliminary sketches and photos are exciting and show real potential.
